LOI
Influencer Marketing Agency
My Role: UX/UI Designer
About LOI
LOI is a global creator and influencer marketing agency that bridges the gap between brands and creators. The agency specializes in crafting innovative marketing campaigns, fostering authentic relationships between brands and diverse creators. LOI offers a range of services, including campaign management, content production, user-generated content (UGC), paid media, and live commerce. Their goal is to enhance brand visibility through long-term collaborations and always-on activation, with offices in Brazil, Mexico, and the UK.
The Design
For LOI, a global creator and influencer marketing agency, I designed a website that embodies the company's mission to foster authentic connections between creators and brands. The site needed to reflect LOI’s creative, dynamic, and human-centered approach while maintaining functionality and ease of navigation for a diverse user base.
Key aspects of the design included:
Bold Visual Storytelling: I used vibrant visuals, AI-generated images, and interactive elements to create an engaging experience that showcases LOI’s innovative services and high-profile collaborations. The AI-generated content helped enhance the site's creative appeal, aligning with LOI’s emphasis on technology-driven storytelling.
Seamless User Experience: To ensure users could easily explore LOI’s offerings, I structured the layout for clarity and simplicity, allowing visitors to quickly find information about services such as campaign management and content production.
Showcasing Success: The design highlights LOI’s projects and collaborations with global brands, reinforcing the agency’s credibility and creative expertise.
Mobile and Web Optimization: I ensured a responsive design across devices, offering a seamless user experience whether viewed on mobile or desktop.
Conclusion
The LOI website project allowed me to merge creativity with cutting-edge technology, designing a platform that reflects LOI's core values of innovation, human connection, and brand authenticity. Through the use of bold visuals, AI-generated imagery, and interactive features, I crafted a user experience that not only engages but also inspires users to interact with the content in meaningful ways. By aligning the design with LOI’s strategic goals and incorporating user-centered principles, the website successfully communicates the agency’s vision and strengthens its digital presence. This project exemplifies my ability to deliver dynamic, brand-aligned design solutions that resonate with users.